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Hi Michael, Once users find a tattoo on your site that they like, what would be the next thing? Perhaps they would like to know the inspiration behind the artwork, or how long it took to produce? How many sessions did it take to get to how it is now? What did the customer think of it? If they had it now, would they change anything about it? Without knowing too much about it, I would say there's probably a great amount of useful content you can provide your users and it'll go further into converting them than just a picture. Hope that helps! Andrew