I'm very familiar with local promotion. However, I work in some fairly competitive local markets and in most cases only a few dominant keywords are necessary for the client to perform well.
With new clients who aren't grandfathered into the old places interface, I cannot setup custom categories. This is known to everyone, but what I would REALLY appreciate is if someone could explain how I can at least to some degree replicate that targeting?
To put it in perspective, for the standard categories (through Google Plus Business) my client rank very well; thus you can assume the client's local strength is solid; but when it comes to the few specific terms I need, I can't see to replicate the effect.
Please help... anyone! 