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We have this issue with Law Firms or Solicitors as they are generally know in the UK and I can only echo what has been mentioned above. Claim those Google+ listings, getting you NAP sorted, add as much info to the Google+ listing, We have had more success when we have uploaded photos to the new sections (indoors, outdoors and staff). We also have location pages with good on page SEO elements in place and link from the Google+ pages to the location pages on the client website. Good luck

I had a problem with this when auto-complete caome out. The name of the site I was working on had two words in the name, the first word was also the name of a competitors site. If you visited their site once, that was it... you weren't getting to the second word to find us! We saw a 30% drop in visits. Some of it came back, but not all of it. I discussed this with our Google rep at the time, and they assured me it had nothing to do with auto-complete, but I couldn't find any other explanation.

Three essential resources: The resources guide of Google on getting rich snippet data: https://support.google.com/webmasters/topic/4599102?hl=en&ref_topic=4598337 All the data types that you can think of with an explanation on how they work: http://schema.org/docs/full.html To see if Google correctly picks up the integrations of Schema.org: www.google.nl/webmasters/tools/richsnippets

Don't forget to pull from your own experience. We've all encountered easy & difficult to navigate sites or frustrating checkouts - take the good, avoid the bad.

We found Geraldine's presentation very inspiring. We're glad you are enjoying it just as much as we did!