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Hi, With Generic top-level domains (gTLDs) such as .com Google use something called geotagging. In Google Search Console, you are able to select 'unlisted' within the international targeting option. This means that Google will determine what country the user is in and decide whether the site should be shown within this country. However, you would need to specify a language within the URL or the sitemap of the page. For example, if https://www.babyment.com was unlisted in Google Search Console and it was searched for in Malaysia, you would need to specify the country and the language so Google understands that this page can be used by the people in Malaysia. In my opinion, the best URL to have in this situation would be https://www.babyment.com/en/my which indicates 'en' the website is for English speaking and 'my' is the website is targeted for Malaysia. Alternatively you can specify the language and country of the page within the source code of the page using hreflang="en-my"

I actually did this before I ask the question for one of the directory "child care in Singapore", recently according to data given by moz, the ranking moves up. Of course, I also comment on those related blogs.