This depends on the type of company you're working on. If it is a local business (dentist/doctor/plumber, etc) then I would highly recommend building and cleaning up local citations with Bright Local or a similar platform.
Best posts made by MEllsworth
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RE: Any Recommendations For a Backlinking Company?
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RE: Is "Above the Fold Content" still a thing?
Hey Aaron,
I agree that if I add spammy content to any page that it will hurt rankings because I'm adding content to just add content. However, I don't agree that simply by forcing the content to the top (as Google suggests we do in the official Google Blog mentioned above) that it will hurt rankings. Like I said, the only issue is that my manager thinks it is an eyesore. I do think that if it is well worded and good content that people will end up reading it and learning more about what the page is about. The only thing I want to know is if the official Google blog post is still relevant as it was written in 2012. Structure, Design and UX have changed a lot since then. How big of a factor is Content Above the Fold vs Below in 2015?