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Hello, Rankings could be also different for two people in the same region/city/etc since Google SERP's (rankings) are always fluctuating, specially for lower positions. And yes, geographical factor is even more important since some results are geo-oriented and rank better in a specific region/city etc. You are not mising anything my friend I recommend you to read this Moz post: https://moz.com/local-search-ranking-factors Roberto