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I replied to your question with a video: http://marketingchris.com/video-answers/boss-is-killing-me-on-website-not-being-ranked-for-major-keywords-newer-site/ I hope it helps, but feel free to ask me any follow up questions

Hi John, These issues do matter, but it's all down to your perception of 'big'. Changing the titles and the alt tags aren't going to send a site soaring to number one, but they will help as part of a focused SEO effort. For the img tags; I wouldn't recommend simply adding the keywords into the alt tags. This looks spammy, and is no real help to anyone. Remember there are people out there who genuinely rely on these tags to enjoy a website. Make the alt tags contain genuine descriptions of the images, this will give a fuller and richer picture to the search engines, and it will help your visitors too. Win win. In terms of how, just add alt="" to your tags. E.g: [image: david.jpg] Using the appropriate H1/H2 tags is a strong factor in terms of on-page relevence, but again these should be genuine editorial titles rather than keyword features solely for the search engines. So yes, I would definitely say address these issues and tweak the site appropriately, but I would also recommend managing your clients expectations that these changes won't be the secret to success. Thanks, David

Hi John, A ticketing website seems like an ideal niche to generate some great content directly from your customers. Offer them the ability to rate past shows/events, share what they are going to, discuss artists/sporting teams etc. This will not only deliver A LOT of unique,relevant content to your site, it will encourage users to become part of the 'Ticket Trail Community'. This will make the site rank better, and it will become more 'sticky' - in that users will want to regularly visit to interact with others with similar tastes. A win win in my eyes. Thanks, Brad

This post might also be helpful. http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928