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Hi Matt! Short answer: as long as redirection are correct, stick with the chosen version (non-www). Don't change from time to time, Google does not like that you are changing too much. PA and DA will be transferred This is a business/company decision, where there should be decided to go with www or non-www version of the web.  In SEO perspective, there is no difference.  Also, keep in mind that PA, DA or any other private metric are only a measure and a guess (with certain clue) how likely is a web to rank or to be compared with other similar webs. That said, either way you decide, be sure that all redirections are set in place correctly. It could be helpful the checklist this articles: The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz blog A site migration SEO checklist: Don’t lose traffic - SearchEngineLand SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts - GetCredo Hope it helps. Best Luck. GR

Hi Matt, You're welcome, we are here to help. Yes! When a migration is done, always redirection 301. Remember to map all the "old" URLs and the "new" URLs must match. PLEASE! Do not redirect all to one page. Best luck. GR

Hi Matt! I've seen information about 2 algorithm updates in the last 2 weeks: June 18: https://www.seroundtable.com/google-algorithm-update-signals-chatter-25915.html June 8: https://www.seroundtable.com/google-algorithm-update-on-friday-june-8-25877.html Greetings!

Thanks for the response!

Dont worrie Matt is ok

Thank you, Martin! We will have to see what i can convince them to do Nails

Hi, Google wants to offer the best experience. If the website's grammar is a disaster, it might prefer better presented content. Another thing is visitors - they too want the best experience. Moreover, there is a trust issue when the website looks like the content was created overnight by an illiterate person. This will look like the company cannot afford to employ educated people, not mentioning proofreaders. This will certainly result in higher bounce rates, unless the grammar errors are entertaining and reading the content is actually fun! I would suggest to you to mention this to your client, editing doesn't need to be expensive. Good luck! Katarina

Thanks to everyone for the discussion; i really appreciate you taking the time to share your thoughts. Have a great day, Nails

Oleg, Thanks for your response. I hadn't considered that Moz had gotten it wrong. I just checked Majestic and everything looks fine. Thanks for taking the time to respond, Matt