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Of course we've seen results from whitehat SEO.  That's not to say that blackhat SEO doesn't work, too.  Afterall, who would take such a risk if it didn't work...but it is a big risk.  Many sites using blackhat techniques wake up one morning to find their site's rankings are in the toilet or worse. The rest of the advice that's been offered is good.  Create truly good content that's valuable or entertaining and build up your audience.  Whitehat SEO does work; however, Whitehat SEO with unoriginal, boring content, doesn't work so well.  And like SEO 5 Team said, if you know your competition is violating the guidelines, report them.  Beyond just the small business reporting, you can actually submit a spam report: https://www.google.com/webmasters/tools/spamreport?hl=en Kurt Steinbrueck OurChurch.Com

Wanna know if cloudflare depends on some country and unavailable in some countries? thinking of using this as well on my subscene page

No, subdomains are separate sites. They should all be verified independently in WMT and then in the disavow page you'll see options for all the sites in a dropdown list and submit a disavow for each.