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Hey Joel, Happy Friday! Sha

It's easiest for the Moz team to respond to individual questions like this via an email to help@seomoz.org or sending in a ticket through the help hub at seomoz.org/help.

Hi Dana, Thanks for writing in. The robots.txt file would not cause a 403 error. That type of error is actually related to the way the server responds to our crawler. Basically, this means the server for the site is telling our crawler that we are not allowed to access the site. Here is a resource that explains the 403 http status code pretty thoroughly: http://pcsupport.about.com/od/findbyerrormessage/a/403error.htm I looked at both of the campaigns on your account and I am not seeing a 403 error for either site, though I do see a couple of 404 page not found errors on one of the campaigns, which is a different issue. If you are still seeing the 403 error message on one of your crawls, you would just need to have the webmaster update the server to allow rogerbot to access the site. I hope this helps. Please let me know if you have any other questions. -Chiaryn

Hi Dana, Without knowing anything about the site or the keywords, I would deduce that the url_1 page has best link profile from external sources for KW1... You will be able to see this by running the three URL's through open site explorer. This will help you understand your offsite optimisation. I would imagine the url_1 has more links than the other two AND/OR the sources of these links are more relevant (or sites with higher Page / Domain Authority) AND the ratio of keywords in the anchor text vs generic anchor text is better (would aim for 1 keyword back link to 3-4 generics). At the end of the day, the reason SEO is such a busy and exciting industry is that there are many signals that help a page rank. If there was an exact answer to your question the industry wouldn't exist. Hope this helps, Dan