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I also have the same question but it is not the knowledge graph. If you search for "domain price" you'll note a price table extracted by Google from a website shown above the organic search result, which is very strange to me: https://www.google.co.uk/search?q=domain+price&oq=domain+price&aqs=chrome.0.69i59j69i61.3119j0j1&sourceid=chrome&es_sm=93&ie=UTF-8 Anyone know what this is? Organic or sponsored? How do they extract information like that? I mean that website is not even ranking high. Best, Corrine

This is Google rebranding the hybid campaigns, and updating their algorithms for when you opt into both search and display in one campaign.  I asked my Adwords rep about it, and he said we definitely do not want to try this having already set up campaign structures with Search and Display campaigns separately.  Adwords best practices is still to run your Search and Display campaigns separately.  Just thinking of having both in one campaign gives me a headache, because they're completely different animals.  I'd set up a search campaign, clone it, and set the clone to display.  This will make it 100x easier to tell what's going on at a glance in the campaigns. I don't think a display campaign on its own would perform differently from the display generated from a Display Select campaign, although I haven't tested it so I can't be sure.