Welcome to the Q&A Forum

Are you an affiliate of franchise?  Are you actually selling the TM product? If yes, you can apply for approval for the TM term. https://services.google.com/inquiry/aw_tmauth?utm_source=policyhc&utm_medium=contact_tmauth&utm_campaign=6118 If the TM owner will not let you use the term, then you cannot use it in your ad... but you might be able to bid on the keyword.  If there are other companies using the term in their text ads, they have either received approval, or their ads are very old and were approved prior to Google enforcing the TM restrictions.  You could report them, but that's you call.

I have a modest number of products that don't change often so I don't use a product data feed service, but I do use Volusion and some Volusion store owners with a large number of products do use these services.  Here is a recent discussion that may prove helpful. http://tinyurl.com/c5gscyl Best, Christopher

Thanks so much! That answers my question.