Welcome to the Q&A Forum

Happy Monday Moz World!

I am just wondering what are some best practices when using Schema.org Tags. For Example, I have a client who provides multiple services and provides unique content on each webpage. The design of each of the webpagesare unique, and conveys information differently.

My question is: If each page of a company's website has unique content that describes a service or product, could I essentially change the url & description of the Schema Tag so that each of my pages are indexable by relationship to that page's content?

Thanks ahead of time for the great responses!

B/R

Will

Here you go Kristen, https://www.jamesdflynn.com/development/json-ld-markup-generator/. Enjoy!

Hello Peter,

I ended up using JSON-LD, I found someone having the same issues on a Webmaster Forum and another member referred him to a JSON-LD Markup Generator for Schema.org. I threw the code into my header, and checked it with Google Structured Data Tester. Everything Checked out! Thank You for your time and input.

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Will

Hello Gyorgy,

I was going to use Google Tag Manager as a last resort. I know Google supports a majority of searches through search engines, but I wanted all of the search engines to be able to read the Schema Data. I ended up creating a script using JSON-LD. Much easier, I used this generator. Thank you for your input!

B/R

Will

Very Helpful! Thank you for your input Kristen.

Hello Moz World,

I would like to incorporate Schema Data onto my website. My website has Meta tags in the of the document, which incorporates our keywords. And, in the footer, I have my businesses address, logo and other relevant information. Everything flows because it is stylized using CSS. When I input the schema.org data it appears on the website as text w/ a hyperlink. See Code:

My Company
DESCRIPTION.

STREET
CITY
STATE
ZIP
United States
Phone: NUMBER

I've tried to put it inside the head, body & footer of the HTML code. I want my website to show up properly through Google Structured Data Testing Tool however, I don't want the text to show up on my website not stylized. It sticks out like a soar thumb no matter where I incorporate it. My questions are; Should I even bother with Schema.org? And, is there a way to incorporate it into my website so it does not show up and Google can still pull it up?

Thanks ahead of time for all of the awesome responses!

B/R

Will H.

You should be good Steve, That's a minor issue.

b/r

Will

Hello Miriam,

Thanks for the feedback and references. I will definitely follow up and let you guys know how my implementation went.

b/R

Will

Thanks for the response, Russ.

Hello Steve,

The address formatting of your citations does not need to be 100% consistent everywhere. Let me say that it is SUPER important that you are consistent with your citations, but you do not need to worry about minor discrepancies like Street and St or in this case Ave, Saint. Google will normalize the addresses it finds around the web to a standard version before trying to associate it with your business in the local cluster. Here is a link that can explain this phenomenon way better than I ever could; Google Normalize NAP Data. Also, here is a tool that will help you identify what kind of discrepancies with you are having normalizing to your correct address: Address Validation Tool.

I hope this helps!

B/R

Will

Hello Moz World,

I was researching different ways to expand a client's SEO beyond his brick and mortar location. I listen to a webinar by Brightlocal on tactics I could use to help improve rankings. (Great Webinar, nothing really relevant till after the 30 minute mark). One of the host recommended an app called Nearby Now which will help a local service provider rank in multiple towns by allowing clients to provide a testimonial in realtime in the city that the service was provided and link it back to the website. I sat down with a customer service rep, and it sounds like its a great low cost solution for service providers to rank outside of their brick and mortar location. My question, Has anyone used it? Have you had a good experience? Can anyone recommend a better app?

As always, thank you for your feedback and time.

Best Regards,

Will H.

Hello Bryan,

Thank you for your response and tips on creating good local content. I have to do some research on how doing this effectively, but I'd like to follow good ethics. I'm glad that a forum like this exist, I don't know where else I would get advice. Thanks Again

B/R

Will

Hello Miriam,

WOW & Thank You! I want to be a high road business; I've been researching this all day trying to figure out how to 1) tell my client, we need to shut down the false addresses, and 2) formulate a game plan on how to drive traffic organically for surrounding cities. Tough task but, I am up for it.

Your response is insightful, and I know what I need to do. Thanks Again!

B/R

Will

Hola Margret,

I recommend using inpaint, it's Free and will remove watermarks from images. Here is a link to a tutorial.

Just for ethical reasons, I will mention that you should be careful removing watermarks on images that are copyrighted. Copyright infringement is a serious offense, and the penalties are RIDICULOUS! You can be fined up to $8k even for as a first time offender. You may want to consider just paying for the image if you are using it for business purposes. Check out this article from The Content Factory, and Read about how they got screwed by some crappy image of Nebraska.

Hope this helps.

B/R

Will H.

Hello Moz World,

I have a client that has three brick and mortar locations. After placing all three locations into Google Places, I discovered that 2 of his 3 locations are not brick and mortar stores. They are actually his house, and his Mother's house. He is a plumber, and services most of the state. My question is, as a professional SEO consultant who wants to do the right thing, what should I recommend he do? How long before Google catches him, and what will actually happen? Should I advise him to play the system till he gets caught? And Lastly, does anyone have any recommendations on how to rank a single website for multiple cities within the state?

Loaded Questions, Thanks ahead of time for all of the responses!

B/R

Will H.

Hello Martjn,

We are using Castle.js and the Meteor platform. How can I ensure future pages are not created using the 302, is this when I would ref=canonical pages? Thanks for your quick response.

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Will

Hello Moz World,

I have a client that has a TON, like close to a thousand pages that have a 302 redirect set up. After further investigation, I found that every month they update their events page & Demo Request page, and the old events pages still exist but, get a 302 redirect to the updated page. From what I gather, this is a default mechanism set up by the hosting provider.

My questions; is this an example of when to use a Rel=canonical? Also, is there a method for integrating this without having to go into every page and integrate the code snippet? And Lastly, How should I go about ensuring this doesn't happen in the future?

Thanks ahead of time, you guys rock!

B/R

Will H.

Hello Juan,

This is bad. Although you are getting link juice from this source, it's still plagiarism. You need to contact Google or notify the violators to take down that page. My recommendation is to collect evidence using screen shots, document or files. Reach out to them, and let them know that they are in violation of copyright infringement. If they ignore your request, file a DMCA Complaint with Google. Here is a link from Kissmetrics that will guide you in filing a DMCA Complaint. Also, some additional info on safeguarding your content. I hope this helps!

B/R

Will

Hello Dirk,

Thanks again for all of your help. So, I ended up not having the redirect setup correctly (I'm a noob!). For whatever reason, I could not setup the redirect using the redirect icon through the panel. I ended up accessing the .htaccess file (which was tough to find because it was hidden!). and I added this code.

RewriteEngine On
RewriteCond %{HTTP_HOST} ^www.YourDomain.com$ [NC]
RewriteRule ^(.*)$ http://YourDomain.com/$1 [R=301,L]

All of my redirects are now redirecting from www. To non-www.

I'll have to wait for my next crawl to verify that the duplicate content has cleared, however, the redirect is indicating on httpstatus.io.

Thanks for your assistance Dirk!

B/R

Will

Thanks Dirk!

I did set up the redirect about a week ago. I set it up on Monday or Tuesday. I checked the status using the tool recommend (Thanks for the link), and it indicates that no redirects are set up. I'll give it till Wednesday and retry it. I'm fairly confident the redirect was set up correctly.