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Hi Dave, Thank you for the tips. Is there any one else who has some advice for me in this situation? Thanks, Marcel

Is there anybody else with some advice in this one? I realy have no idea why this page title is not the correct one. Hope somebody can help me with this! Marcel

Hi there, In the past few weeks I found one major source of the 404 increase. Unfortunately for you this was an internal change from our webshop host in the way the self referring canonical got built up. It added an extra 'www.' to a specific group of URL's. We fixed this so now I'm marking those errors as resolved. Does anyone know how to show all of the errors in stead of the top 1000 list? Since we have 50k errors, this will take me 50 days to get to the last batch. @ViviCa1: another part of the extra 404 errors come from old product pages, just like you said. Maybe Google decided that not redirected URL's are still important so we get the chance to redirect them now? I'm setting up an internal workflow to start redirecting all non existing productpages from the past but also in the future to prevent huge lists of 404 errors in GWT. Marcel

That's great to hear Marcel -Andy

Taking websites offline, redirecting multiple times, can damage the value of a business. They are actions that must be carefully considered, developed into a plan, and then played in the proper sequence.   Doing this properly requires a lot of detailed study to maximize value of the assets. For that reason, I can't give you a detailed procedure for doing this.  It is different with every website.  When I have done this type of work, I develop a plan and then get feedback or confirmation from other smart people.    It's not the type of work that is done on generic methods or quick answers from a Q&A post.

Hi Kevin & TorontoV, Thanks for your responses, and your warning signs concerning a migration to https. We recently launched a new website and we are going to 'migrate' this one first before taking any action on our main webshop. Since we had'nt received any backlinks until now on the new domain, there is no thread for this one. @Kevin: I'll definitely follow your advice not migrating until Google gives a countdown message for our main domain. Thanks again! Marcel

Hi Dirk, After contacting Google by phone and mail, filing a few more spam reports and refreshing textual content, we got our results back and traffic/revenue has grown since. We are very happy, and no other pages got attacked (yet). Thanks for your help. Marcel

Thank you both. I think we should go for this solution. Marcel

Hi Dirk, That sounds great. Thanks for your help, I am going for action on this solution. Marcel

So I am encountering the same problem as Marcel. My meta descriptions are similar to other pages, but not exact matches. There are variables in each description that change depending on the page you are viewing. My main issue with Marcel's solution is that I don't want to put the exact meta description in the content as it doesn't really flow with the layout/design/messaging. The meta desc works on the SERPs but as an actual part of the copy, it does not fit. Any other suggestions? Could I put the meta desc. at the bottom of the page? Would including NOODP do the trick?

Hi Jane, Thanks for your clarification. Since a higher number of people have asked about META description and title tags changes I guess this is a Panda effect. I know what to do next, a lot of rewriting work. Marcel

Yesterday another crawl failed. Moz's Help team told me on the 15th of November: 'Our engineers are looking at this now and I should have news for you today. Sorry for the delay, I'm sure we can figure this one out.' Since that day I haven't received one message from the Help team, very disappointing. I'm missing the data of one month now and this is not acceptable. Marcel

Hello Peter, Thank you for your very clear answer. I was thinking about collecting user behaviour data for this dropdown menu by using Analytics' onclick event trackers. Your idea is way better to use a clickmap or heatmap! I checked the internal links again and I think there must be a way to cut out some unimportant product categories in the navigation menu and cut out some non-essential footer links. So, I am not going to change my winning team drastically. I am going to collect some data and I will decide after that what to do with all the links in the dropdown menu. Once again, thanks for the help. I can move on now. Marcel