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Hi Mango Man- Here is a post with a 6 month link-building strategy. This could help you out and give some structure to your link-building campaign: http://www.seomoz.org/blog/the-6-month-link-building-plan-for-an-established-website -Joey

What about content related to used cars? Why you should buy from a used car lot rather than an individual dealer What to look for in a used car Why buying used is better than buying new (depreciation, etc.) Is it time to buy a new (used) car instead of repair my current car?

OK what if I no index my old site, port content to new site, no 301. Lose link juice. Will I face duplicate content issues?

I am glad all of you like it! I think you are right about the Start Now button, but unfortunately that's where the biggest image of the logo went so we want to keep things as they are.

Going to have to code my own when I have time...

Your problem started with 50-60 domains with duplicate content - why do this? If you are working in different geographical regions then honour those places by giving them some unique content to justify your presence in the local search results. I'd either nofollow or remove the link to your main websites as you have essentially 50-60 identical websites linking to your website - so, from Google's perspective, why should they improve your rankings? Do a search across the Q&A's as there are loads of threads on Penguin recovery but in short it's about doing positive things Un-spammify any of your pages - so any on-page/site issues must be resolved (In your case, this means changing your unique content problem) Do positive link building Ensure a natural anchor text profile Don't seek any quick fixes. Unfortunately for you that may mean changing 60 sites, but as that's where your problem started, that's where your clean-up starts.

Is it OK if I just add nofollow tags to my inbound links?

It's not my website, it's the server but thanks for the advice!

I just had a link at one of their embed codes. Except a 300 characters snippet/excerpt, everything else is being served via a javascript. Links are shortened using their own URL shortening service and the images also look like hosted by their API. I don't see any duplicate content issues. From an advertiser/content provider perspective: Big brands have a decent possibly of getting brand exposure for their content without worrying too much about duplicate content issues. From a publisher perspective, if you have the audience for a specific kind of content, you sure can pull some content, but it would neither hurt nor help you towards your SEO/content.