Hello,
Few directions
1. IP Canonicalization - not present
2. Social impact ... really low (only 4 G+1)
3. Your position (6th in google.com) for keyword "expedite us passport" is for the page http://www.passportsandvisas.com/passport/index.asp
4. Many of good places are images not text containing keyword (H1, H2 ...), like "Looking For US Passport .... - image
bullet list below ... image, In my opinion it is a best place for main slogan in H1.
5. keyword stuffing in meta description "Expedite US passport and travel visa service : Expedited US passports ( new , renewal, lost, child ) : Nationwide Service" ... it is not a description ... it is stream of keywords
Other (low impact on SEO) but also important:
No mobile css ... but it has low impact
Increase Text/HTML ratio
delete keywords tag (
no language description
no microformats, Geo Meta Tags ... etc
no feed
You can spy competition:
http://visahq.com - best one and others http://us-passport-service-guide.com, http://itseasy.com, http://travisa.com, http://abriggs.com, http://passportvisasexpress.com
and check what they have especially http://visahq.com
And also ask the question who is your client? (http://www.alexa.com/siteinfo/passportsandvisas.com#)
female 45 - 54, connecting from work ... Whether a website is attractive to customers?
Regards,
Marek