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Hello Miriam,

Thank you for taking time out of your day to help me look into the issue. I see the issues you mentioned. I agree this is a great place to start.

I'll begin looking through the site and creating more unique content, and see how that might influence rankings. Thanks again.

Thanks Josh! I attached the user metrics to the response above.

I don't have access to any paid software besides Moz Pro. To test I am using Moz OSE to view link profiles, and reviewing SERP's and competitor sites manually.

Forgive me for being sparse on the details. I appreciate the help! This is for

• organic rankings,
• keyword phrase 'pool service Peoria',
• I am using the Peoria geomodifier in an unpersonalized search.

Although the client would be using both the keyword phrase with geomodifier 'pool service Peoria' while using a device in the Peoria area.

User Metrics attached. Thanks again!

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I have been compiling metrics comparing this site (http://brightandclearpools.com) with two competitors (http://www.barracudapoolservice.com/ and http://peoria-pool-service.com). Nothing is really screaming out to me why they are outranking Bright and Clear Pools. BCP has

• higher page and domain authority
• stronger citation profiles
• more customer reviews
• more content
• better site/on-page optimization

This is for

• organic rankings,
• keyword phrase 'pool service Peoria',
• I am using the Peoria geomodifier in an unpersonalized search.

Although the client would be using both the keyword phrase with geomodifier 'pool service Peoria' while using a device in the Peoria area. An attachment for user metrics are in the response below.

Is there something I am completely overlooking? Your feedback will be so helpful. Thank you in advance for taking the time to help me look into this!