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Thanks for your feedback Eric. Yes I wont be surprise the percent of mobile affected traffic depends by industry and website type as we been affect by 5-8% drop SEO traffic going to Direct. I was actually interested in opening the conversation on how SEOs are dealing with this matter when reporting SEO performance metrics or any alternatives to go around. -Patri

Rand covered this nicely on Whiteboard Friday recently

No harm in using role=”heading” instead of H1 but as far as Chris is saying about adding keywords in heading tag will negatively affect your SEO... I didn’t experience this myself but obviously you cannot simply ignore the SEL research!