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Well the thing about the dot BIZ site is that they are manly targeting this keyword alone, and they are not worrying about any other keywords. Google still does give some favor to EMD (exact match domains) with targeting keywords. A few other tips: 1. Look at the backlinks they have used and try to copy some for your keywords. 2. Try and move the AADL keyword to first in your title. 3. Internally link to AADL within your website to make use of your internal link juice. 4. Build backlinks to your page but mix up the anchors with brand/ url/ generic ect. Keep adding new content. This way you should rank for AADL