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Another option is add a custom variable in Google Analytics and add the snippet to your pages: ga('send', 'pageview', { 'dimension1': dimension2 }); 'dimension1' is the variable which has been setup dimension2 is the passing variable i.e. 'Blog' Hope this also helps, the normal GA code will also need to be included, however this will segregate the blog traffic, but include the traffic in your overall view. It all depends on how you want to view the traffic on the sites. I also use this method to segregate product groups.