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There's a good post here on Synnd vs. SocialAdr: http://www.audiencebloom.com/2012/07/synnd-vs-socialadr-which-is-better/

I love public Q&A because everyone gets to chip in, but nobody wants to share the domain in question (which is understandable) so that makes the job of answering a question really difficult. Can you hide the actual domain name but provide some examples of URLs? For instance: ourdomain.com/honolulu/four-seasons?rooms=4&view=0&page=1 Did you try any of Dr. Pete's suggestions? If not, I would implement one of those first, as they are still as relevant today as they were when he wrote them. Rel next/prev has received a bit more attention since then, but it only solves part of the problem if you're dealing with parameters beyond simple pagination (e.g. rooms, views, etc..). From the information provided above I would probably go with a rel canonical tag to fix this issue. I would not rely on a rel nofollow tag on links pointing to variants, as was suggested by Smarties, because Google is going to find those URLs regardless and a no follow tag on a link doesn't tell them not to index it. Smarties #2 suggestion sounds good but I'd allow them to be followed. i.e. robots meta noindex,follow as opposed to noindex,nofollow. This allows pagerank from external links to flow through non-indexable URLs. Good luck!

Hi there, This is Peter over at SEOmoz - thanks for writing in and sorry for the confusion there! It looks like the number that you're looking at in the Web App Competitive Domain Analysis tab is the total amount of links to the entire subdomain, but the number you're looking at in Open Site Explorer is the total amount of links to that page only. Sorry about the ambiguity there! The numbers at the top of OSE all pertain solely to that URL rather than to the whole subdomain or root domain, but you can get information about the whole subdomain or root domain by going here (as an example): http://www.opensiteexplorer.org/www.seomoz.org/a!metrics. Here's a screenshot of the numbers: http://markup.io/v/djd8djeptg5n. You can also look at all the links going to the sub/root domain by changing the filters in the "Linking Pages" tab. Peter SEOmoz Help Team.