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Hi, just a quick question for Visiblics, because I'm kind in a similar situation as Leonardo who has posted this question. I'm about to change the complete URL structure of a website. In your comments you posted that the URL structure should always be meaningfull (I was always in this mindset). But one of the webinars of this year (july 2012) from Everett Sizemore http://www.seomoz.org/webinars/ecommerce-seo-fix-and-avoid-common-issues is actually saying a bit the opposite of what you suggesting. see video approx after 34 min. He's is saying, take out of the Category and subcategory from the products URL's. Could you please give more insights why you still think keep the Category and subcategory in the URL? ecommerce-seo-fix-and-avoid-common-issues