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As Joost said, you should not block access to files with help in the reading / rendering of the page. Looking at your Robots file, I would look at the following two exclusions. Do they block anything else that runs on a live page that Google should be seeing? Disallow: /includes/ Disallow: /scripts/ -Andy

True, no matter what the platform is if the Meta description is identical to the description of the product on the page it will not be considered as duplicate content but if the product page content is identical to some other page within or outside the website that will be considered as duplicate content. Hope this helps!

You should be able to use canonicalisation here, but for a more in-depth guide to pagination including rel="next", "prev", etc., check out this blog post by my former agency. It's a great resource on the subject.

Michelle & Blake, Tim raised some good points, so rather than address those I'll try to answer your question directly. Yes, you could theoretically rank for these unique SKUs if you were to build some half-way decent content around them - especially if the competition is low as you say. It's not likely as easy as putting the keywords in your Meta tags ( I assume you mean the meta description tag, or even the meta keywords tag which most folks don't use anymore) If you really want to rank for these keywords, they should probably be a natural part of your content and body copy. To Tim's point, could you target these terms in a way that made sense to visitors? Perhaps yes. If your visitor was looking for a product similar too or a substitution for a particular SKU, this might make sense - but you actually have to create content around the terms, and not simply stick them on the page or hide them in the meta data - does this make sense? You would want to target these keywords and ideas just like any other. Tools like the on-page grader might give you good idea where to start. Hope this helps! Best of luck with your SEO!

Fred, Indeed, we are using magento Blake