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Hi Lauren It's inevitable that you will use keywords that target other pages. When you do, link back to the page from the blog. So for example, if you use the term 'Interior Lighting' which inevitably you will, then link through that anchor text back to the page on your site that targets that phrase. You would be pretty hamstrung if you created blog posts without being able to reference different parts of your site! Just try and keep the links down to 1 in 100-150 words, that's all. If the page you are linking to is not in the main menu, ie 1 or 2 clicks down you will strengthen the internal linking structure of your site and the anchor text will help. If it is in the main menu, the anchor text will have no benefit as Google only looks at the first link. Hope that helps Regards Nigel