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Hey thank you for your answer, really appreciate it.

Hi Rob ! Thank you very much for taking the time to write a really detailed and clear answer, I really appreciate it. This was insightful and answered my question. Cheers.

It's caused by the way you have build your site. If you click on redken.com - you get the choice of language. If you select "USA" you're redirected with 302 to redken.com/USA - then with 302 to redken.com/?country=USA then with 302 to redken.com I guess for browsers you store this somewhere (cookie?) - however for a simple bot (like Moz - but I have the same with Screaming Frog) - you just go back where you started = redken.com which again will start the same loop. So - only 4 url's can be crawled. The other countries are on different url's so will not be included in the crawl. Google bot is smarter and acts more like a real browser so will crawl the site - but Mozbot can't do that. rgds Dirk Update - I actually forgot one redirect - redken.com first is redirected with 302 to redken.com/international PS The site is horribly slow as well - and the redirect chain is certainly not helping.

Google handles special characters in URLs, titles, etc. just fine now - a page like http://fr.wikipedia.org/wiki/Château_de_Versailles uses the proper accent on the a, and is displayed properly in modern browsers as well as in Google's results. There should be no impact on rankings, although it's safe to say that best practice would include using the proper characters, as they certainly benefit usability.