Questions
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Best way to link from press releases
I think UTM is one of the best methods to track all of your Marketing Campaigns. It has helped me a lot in reducing the complexity of securing a network. You can find the below link helpful to you. https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/UTM-tracking-Removal/td-p/1276751
Social Media | | Jal__Jaun2 -
Layered navigation and hiding nav from user agent
Great, thanks Carson! You're insights have been very helpful. I think we'll try to make the on-page ajax solution work.
Intermediate & Advanced SEO | | Kyle_M0 -
Use 302 redirect when site crashes
There are a few considerations to think about here: Each search engine treats a 302 redirect differently, so just because it could be a correct use case in one search engine, doesn't mean that it won't negatively impact you for another. This is a major reason why most SEOs do not recommend using 302 redirects, they are more harmful then beneficial. a 302 redirect, in the situation you explained, could be a correct use case if the redirected destination was on the same domain. So, if www.thisisyourdomain.com 302 redirects to www.thisisyourdomain.com/temporary-site then it could be a correct use of the 302 redirect. However, the first point above is much more important and I wouldn't recommend doing this. If you do want to put up a temporary site for that downtime, then I do suggest you apply canonical tags back to the original site AND you prevent search engines from indexing it entirely to be safe from duplicate content penalties. Then, I also suggest not to have a 302 redirect, but an error page that says your team is working on fixing the problem and they can use this alternate site (provide a link) in the meantime. However, I would avoid it altogether. If your site must remain online during these unexpected downtime experiences, then it is probably because you are losing a substantial amount of revenue (e.g ecommerce websites with frequent transactions). If that is the case, then I recommend investing in a server setup that can accommodate this scenario - they can be expensive, but you're generating revenue so it should fit into someone's budget. You can also go the route of using a CDN to deliver cached content to allow the visitor to continue to browse a cached version of the website while it is offline. You won't be able to take transactions, but if the downtime is short their experience may not be interrupted - look at Cloudflare's Forever Online feature. If your site isn't losing revenue while offline, then improve the setup to minimize downtime, throw up a nice error page letting people know, and don't mess with those redirects.
Technical SEO Issues | | Ray-pp1 -
My company is changing ecommerce platforms. What are image URL considerations?
Hi Kyle, Your main consideration here is are your images generating traffic through Google/Yahoo/Bing image searches? If you do then it's something you'll need to address. If they are, you can always 301 redirect old image paths to the new ones. If not I wouldn't worry about it. Hope the site migration goes well. Iain - Reload Media
Technical SEO Issues | | IainReloadMedia0 -
Use target keyword on several page titles or homepage only?
You can use your keyword on multiple pages within your site. Lets take a look at Mountain Biking. If your site is named Maryland Mountain Biking, you would only optimize your home page for Maryland Mountain Biking. You would optimize each individual page for a different phrase using Mountain Biking. Mountain Biking is your keyword... but your optimizing for the specific phrases within your site on each page. So..... Maryland Mountain Biking Trails Maryland Mountain Biking Races etc... So using the primary keyword on each page isn't an issue unless your only optimizing for the primary keyword (mountain biking). If your optimizing each page individually for the specific phrases, you don't have an issue. Search this site for "Keyword Cannibalization"
Technical SEO Issues | | AndySolo0