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Thanks ... now i understand ... There is no wasy way ... ... Perhaps should start my own template company ... Cheers Krish

Great advice Rishi

I bet Roger was created by Oatmeal (http://theoatmeal.com/) who used to be part of the SEOmoz team.  I imagine SEOmoz has an in-house designer that uses Adobe Illustrator to create it's icons and such.  Just guessing though.

I think I would create a new page with the new product name but have the rest of the content exactly the same. I woudl then set a rel=canonical on the new page pointing to the old page. I would then wait until traffic for the new page out ranks that of the old page, and then eventually 301 redirect the old page to the new page.