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To be honest, I'm not familiar enough with WooCommerce to provide any good feedback regarding those URLs.

Hi Tymen and thanks for your respons! Then i can proceed as planned!

Thanks for the great responses! Ive read the info that Gaston posted and some more.. Ive decided to go for the change and strip out the /product-category/ to leave space for the keyword that we are ranking for.. Ive added support in our design for textbased category description and that should work i guess. As long as i do a 301 redirect from the old http://domain/product-category/Key1 to http://domain/key1 it will be fine right? Thanks! / Jonas

Well - this is easy win. But you need to ask yourself - should you put products in homepage? In Woo you can easy duplicate /shop page with / (homepage). And when i go in some site i want to know about their company, best (best-of-best) products, etc. This is huge niche for A/B tests. For example - you can put some promo on some products and drive traffic to them. Or company innovation, or company news, etc. Imagine Amazon (just example) if you visit them did you get ALL of their billion products on their homepage? Or if you visit newspaper did you get ALL their news on their homepage? Only change between /shop and / is one image in homepage in ATF. So - yes, you can canonical them, but then you will miss much better opportunity in CTR or CRO.

That lead me to the right direction! Got it all working with price excluded in the rich snippet, still validating as a product with reviews, sku and description. My solution.. Create following directories: wp-content/themes/[your_theme]/woocommerce wp-content/themes/[your_theme]/woocommerce/single-product Create price.php and ad it to /single-product Ad this code to the custom price.php if ( ! defined( 'ABSPATH' ) ) { exit; // Exit if accessed directly } global $product; ?> get_price_html(); ?> // Jonas

Hi again Dirk, One last question. What if we got the variations to work with our shipping demands.. Would the absolute best solution to have a single product page, with variations.. And the canonical urls for the variations that woocommerce creates set to the main product page? In that case i would be able to get better content for the main product page and hopefully it will rank higher and stand stronger against competitors. Also it would limit the duplicate content that we have today? If i follow this solutions i would need to set up 301 redirects for the old product pages right? Thanks! / Jonas