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Thanks for the suggestion Garry - I will come back on after our new website has launched and get everyones feedback and SEO advice. In the meantime we are working on our keyword strategy prior to writing the new content. I'm liking this forum on SEOMOZ - I like the openness of it. I suppose what I want to get to is fact as opposed to opinion. There seems to be a lot of opinion out there. Sometimes conflicting. But it is definately better hearing "opinion" so we can form an "opinion" ourselves, or put theories to the test. Thanks everyone - its all appreciated.

You're welcome Alan.  Getting past the basics and understanding the nuances can make all the difference over the long term.