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Hmm, OK thanks!  I'm a bit confused looking at Yahoo!'s directory.  Do you get to set the title and description, or do they just pull that all from your meta data.  They have a place to describe your listing, but it's not evident that it will actually serve as the description.

Thanks Oleg, I'll check out those directories and see what's in our budget for now.

Thanks.  Again, we've got a content strategy nailed, we're just not kicking it off until February.  I understand the value of investing in content, I don't need convincing on that front.

I'm just looking to learn more about purchasing SOME (not a lot) of paid links to get the right mix of link building going on.  I see it as a pyramid with paid links at the top and content marketing at the bottom.

It looks like Yahoo! directory is $299/year... wow, is that right?

Thanks Chad, that's helpful.  As I said, we already have a content strategy we're fleshing out.  We kick it off on 2/4/2013 with a sweet infographic I've put a lot of time, research, and some cash into (about $1,500).  We're currently working on a slightly fresher design and on-page optimization until the 4th.  Hence, I'd like to do a couple link purchases before then, just to learn and start adding something to the mix.

So, I was perusing SEOMoz's suggested link directory list and noticed some sites there require paid links. I have a couple questions regarding this:

Is paying for directory listings a good idea? I'm not crazy enough to buy a bunch of links; I want to create a sustainable SEO strategy. But I do know that most everyone does at least a little paid linking.  Is there a budget or percentage of ones total links you would recommend for this?  Is it REALLY ok to do this at all?

Also, assuming I have about $200-$500/month I could spend purchasing links, what sites are best to get links for first?

Just  a bit of background: we're starting a content marketing strategy for our business and are spending about $2,000 per month "buying" content (design, data, writing, etc.) so purchasing links is definitely NOT our strategy and never will be.

Thanks!

Thanks Andrea, that's very helpful and it makes sense!  I'll stick with one campaign.

And yes, there is duplicate content issues with our homepage and /essay-editing page... we're working on a redesign right now and will have it live in the next couple weeks.  In the meantime, I'm setting up our Moz account and getting some crawl data to work with, doing keyword research, etc.

Thanks for providing some clarity.

I'm new to SEO and SEOMoz.  While setting up my campaigns, I was a bit confused. Do I need to setup separate campaigns for different pages of my site?

For example, I run a proofreading service: www.kibin.com

I obviously want to track keyword on the main page (like proofreading service), however, I also want to track keywords (like 'essay editing') on www.kibin.com/essay-editing

Should these be two separate campaigns or do I just put all the keywords into one campaign for kibin.com?

Thanks!