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Questions

Optimizing title tags for a different town then the business is located in.

You can optimize for any geo-area(s) you actually serve even if your physical address is in the next town/area. What you can't do without violating terms of service is list your site in Google's maps (or Google+ local) for a town you don't have a physical location in.
Vertical SEO: Video, Image, Local | | AlanBleiweiss

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