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Someone told me i could not repeat a keyword twice in a title tag example www.aplacetorent.ie/dublin/places- to -rent

When you have competitiors that are a more well known and have a bigger budget than you..... you just need to come up with alternative keywords that are less competitive. Think synonyms.  By targeting a small niche you will get a better result than trying to compete for more competitive terms that your competitors already dominate. Would also suggest releasing some positive PR.  A newsworthy press release, eg. about a specific area/suburb that you have listings in will get you a good ranking in Google and link people back to your site. There are a lot of newswires out there but I find Ireland to be a tough market in general so rather than starting with the 'big/expensive' newswires I would test how much coverage you get with these.... Free Distribution   http://www.irishpressreleases.ie Paid Distribution   http://www.24-7pressrelease.com