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Hi Roman, Thanks for the great info. For the keywords you want to rank for on a page, should you be using those exact same keywords in the below format? Do you use the same keywords in the anchor text? Or should you be using as many different and good (appropriate keyword difficulty, volume etc ) keywords as possible in this format? 3 keywords max: <url>www.mysite.com/my-keyword-phrase</url> <page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page> 2 keywords max: keywords in my headers 2 keywords max: keywords in my headers  <focus keyword="">1 with Yoast</focus> <anchor text="">Primary Keword-Secondary Keyword phrase (link to another page on your site) </anchor> For Anchor text, you said this is a previous comment: "Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs"_ So that is why I thought one might want to have different highly ranking keywords in the above format. Excited to see what you have to say! Emma

Pete at Moz updated his "How Long Should Your Meta Descriptions Be?" post last night: He says this: "At the end of the day, I think it comes down to control. For critical pages, writing a good meta description is like writing ad copy — there's real value in crafting that copy to drive interest and clicks. There's no guarantee Google will use that copy, and that fact can be frustrating, but the odds are still in your favor..." Like he says, I think it ultimately comes down to what makes the most sense for that page. For some pages on our website, a very short description seems to suffice. These can be as short as 50 characters. For some of our more "weightier" pages, like our services pages, we try our best to entice the user to click with a true description of what they will find on the page, as well as the action they might be expected to take. These may be around 300 characters. We're pretty confident (Dr. Pete is too) that this is a safe number that won't get cut off, regardless any features or "Jump To" links Google may add to the result. Cheers!