Questions
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To get homepage to rank highly for a given term, do you only add the term(and variations) to the homepage?
That's right Kenny - create unique content for each landing page (whether it's based on location, type of service offered etc). Unless your brand name is 'California Personal Injury Attorney' (99.99% sure it wouldn't be) - then don't add the term to each and every one of your title tags. Add terms/keywords related to that page. E.g. homepage might be 'California Personal Injury Attorney | ABC Lawyers' A landing page based on injuries related to traffic accidents might be 'California Auto Accident Attorney | ABC Lawyers' or something similar.
Technical SEO Issues | | bradkrussell0