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Presuming your product pages sit under a /products/ subfolder, you could use this code in your htaccess file: RewriteRule ^products/(.*)$ /anotherdirectory/$1 [R=301,NC,L] Or to redirect all to the homepage: RewriteRule ^products/(.*)$ /$1 [R=301,NC,L] Obviously you can change the words "products" and "anotherdirectory" to whatever is applicable to you. For more info on htaccess redirection you can read the Moz guide here.

Its not a new website (3 and half years) we think its 301s on our product lines (200 URLS) whats the quickest way to deal with 301s - dont want to be writing up a spreadsheet of every url that we stick into htaccess file!