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So www.pch.com(portal) redirects to www.pch.com/unrecognized(landing page) if you are not registered with us and logged in.  This means that the search engines are not logged in, so they see only our landing page.

It used to be that there was no portal/home, on pch.com, that was just the landing page, but that changed about 6 months ago.  We do rank for our brand terms, but my company would like to rank for terms like "sweepstakes." They DO understand why we don't, thankfully. They don't think SEO is magic voodoo. They get it. But they asked for options, as I have said that the portal on www.pch.com really is a good page to optimize for non-brand, core terms like sweepstakes....but only if the search engines can see it.

I gave them these options, and they asked me to seek out more. So any thoughts would be good:

1. Best case scenario would be to abandon the landing page, just have the keyword rich portal page be the actual home page with no re-direct. (this won't happen, but I decided it needed to be first on my list).

2. Turn the portal into the home page (remove the redirect), but have the landing page overlay in a light box. This should, if I am not mistaken, be a best of both worlds situation, where the light box landing page would still have all of the value of the actual keyword rich portal page behind it.

3. If the landing page has to remain as it does now with the non-logged in redirect to it, change the URLs so that the landing page is www.pch.com and the portal becomes www.pch.com/members/ or something like that.

Any other thoughts? Thanks!

Kenn Gold

Publishers Clearing House

Totally valid question.

In this case, it's a matter of the content chasing the users and accepting that for the type of content I'm offering, the average user would likely prefer to stay inside of FB. But, as you point out, it's absolutely a non-zero risk, and domain juice is where I'm starting the risk-assessment process :).

Hi, so, I have a website. Let's call it a cooking website with about 300 pieces of content cross-listed among 20 categories.

I want to move my entire site, hook line and sinker, to Facebook. My first thought was to do this with a domain-wide 301, as that would preserve most of the authority and juice my site has built over the years... but would this have a corollary effect of unfocusing my keyword strategy? E.g. is there a risk in doing a sitewide 301 to a single landing page, in that some of the juice I'd be passing to my new home page would be from, say, "recipes for jelly donuts?"

Has anyone had an experience making a large product transition like this, and are there any current best practices?

Thanks!