The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Best way to preserve site authority / juice when moving a property to Facebook?

    Best way to preserve site authority / juice when moving a property to Facebook?

    Intermediate & Advanced SEO
    3 2 454
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Kenn_Gold
      Kenn_Gold last edited by

      Hi, so, I have a website. Let's call it a cooking website with about 300 pieces of content cross-listed among 20 categories.

      I want to move my entire site, hook line and sinker, to Facebook. My first thought was to do this with a domain-wide 301, as that would preserve most of the authority and juice my site has built over the years... but would this have a corollary effect of unfocusing my keyword strategy? E.g. is there a risk in doing a sitewide 301 to a single landing page, in that some of the juice I'd be passing to my new home page would be from, say, "recipes for jelly donuts?"

      Has anyone had an experience making a large product transition like this, and are there any current best practices?

      Thanks!

      1 Reply Last reply Reply Quote 1
      • KeriMorgret
        KeriMorgret last edited by

        I haven't done a move like this, but my first thought is some may question why you want to move a site that you have control over now to someone else's platform and give them control over it.

        1 Reply Last reply Reply Quote 0
        • Kenn_Gold
          Kenn_Gold last edited by

          Totally valid question.

          In this case, it's a matter of the content chasing the users and accepting that for the type of content I'm offering, the average user would likely prefer to stay inside of FB. But, as you point out, it's absolutely a non-zero risk, and domain juice is where I'm starting the risk-assessment process :).

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Moving multiple Sites to One Site and SEO Impact/Ideas
            EGOL
            EGOL
            0
            3
            293

          • Our Web Site Is candere.com. Its PA and back link status are different for https://www.candere.com, http://www.candere.com, https://candere.com, and http://candere.com. Recently, we have completely move from http to https.
            94501
            94501
            0
            3
            102

          • I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2\. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect?
            BeanstalkIM
            BeanstalkIM
            0
            5
            414

          • Large Site - Complete Site URL Change and How to Preserver Organic Rankings/Traffic
            b.digi
            b.digi
            0
            5
            90

          • Best way to SEO crowdsourcing site
            StreetwiseReports
            StreetwiseReports
            0
            3
            706

          • Best way to consolidate link juice
            NerdsOnCall
            NerdsOnCall
            0
            2
            637

          • What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
            RyanKent
            RyanKent
            0
            2
            626

          • WWW vs Non-WWW/Moving a site to a new CMS/Redirect all of the previous URLs
            KeriMorgret
            KeriMorgret
            0
            5
            934

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy