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Nothing will positively effect this issue more than updating the content and giving the searchers solid, informative, unique content to read. One way to do that might be to aggregate some reviews for these individual shows, give a short, unique bio of the performers, or rate the venues. 500-800 words of unique content will go a long way in this case. Something else to work on would be the amount of internal links back and forth. When links are all robot sees, that becomes your duplicate content issue too. You can't do too much about that in this case. Most of the links come from the nav bars, so, the way to counter it would be again, adding great content.

I haven't worked in that vertical so I'm not entirely sure what triggers these particular snippets. But here's a little more from Google about the subject. I managed to get them to show up by searching 'ticketmaster events'. Though the results were definitely skewed toward my location. At any rate, look at how Ticketmaster marks up their pages. View the src, hit ctrl+f (if you're using Chrome - I don't use any other browser, unless I'm doing some cross browser tests.) and enter 'itemprop'. That will take you directly to the markup. Seriously, if you don't do this - you're missing out.

If you are using a great CMS, like DNN, you have the ability to paste as plain text. Then, style the html accordingly. If you dont, prepare to create a lot of junk code and span tags.

Yea I guess we'll see. Thanks for the input.

Hey David, Thanks for the input, that's the answer I was looking for. We are actually working on a more robust and user-friendly top navigation. I'm hoping that the new structure of the site will help spread the link juice around and make us more relevant for our important keywords. I'll leave the footer links alone and work on better structure and internal linking for now.

I totally agree with EGOL on this. I would like to add my 2cents since I think I am one of the only SEO people that is a developer too. This is what I would do (in pseudo code) put a <rel="canonical"  href="$url=strtok($_SERVER[" request_uri"],'?');"=""> </rel="canonical"> This is in php, I don't know what platform you are on, but what it will do in php is return the current url as the canonical and delete the ? and everything after. So basically it will return the url minus the query string. I use this technique a lot with my clients for doing canonical urls on CMS's that use query strings and it works great.

Are you asking about why Moz would or would not consider them duplicate, or why Google would or would not consider them duplicate? We don't have knowledge of exactly what factors Google uses to detect duplicate content. We approximate the best we can, and give a notice when we see things that look substantially alike. I did get the two pages in the original question to load. There are only a couple of words that are different, and the rest of the content is identical, including the related events. As a side note, I don't know that people looking for MLB tickets would consider "The Mu Gamma Gamma Chapter Seersucker and Sundress Summer Affair" to be a related event.

Thanks Jane! That's the affirmation I was looking for. If I might, one more question: In your opinion, is PA 15 too valuable to leave on a page with no real purpose? Is it relative to the site? Thanks again, Luke Thomas