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Thank you Kathiravan, For jewelry and gold coins I think the image and "read more" is the best option for both user experience and SEO, assuming Read More goes to the product page. My advice would be to link the product title to the product page as well, and for it to be the first link to that page in the code (read more being the second link) since the first link determines anchor text. Does that answer your question?

That's completely possible. I'm not sure about how your company works, but if they're slow to change, it's probably worth arguing that that content should be visible, just in case. If they can change quickly, I'd just let everyone know that you're keeping an eye out for changes in the algorithm, and will let them know when that content needs to be displayed.

There appears to be a fundamental issue with the eay your search results link to your products. Is this store based on Cubecart. I had a similar issue a while ago whith CC and I managed to fix it by changing the code on the search results page to build the full path to the product rather than the shorter URL without the category folders. One way would be to ensure that products carry a canonical tag pointing to the actual page URL? Checkout the guide below to Canonical Tags. http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps Though I would recommend fixing the issue at the root and modifying the way the search links to products.

There is normally not any negative impact. The items to consider are: how is the new server's speed? If a site loads too slowly it can be penalized. what other sites are hosted on the new server? If you are in a very bad neighborhood (i.e. porn sites, hacking sites, etc) it can impact your site. The only other assumptions are the site is configured correctly and the DNS change is made properly. Generally speaking, changing servers is a common practice which goes smoothly, although there have been some stories of rough moves. Good luck.