Questions
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Lower PA and DA but ranking at #5
Hi there! For your first query, it sounds like you're looking at Keyword Explorer Ranking Keywords - is that right? If so, I would note that while our database is quite large, it doesn't contain all keywords for all locations. This is why it's common for folks to use a range of tools as each will have a slightly different database with different strengths to do their keyword research. In regards to your second query, I would echo Alick300's reply, that the thread they shared is a wealth of information. Basically PA and DA indicate the likelihood that a page or domain will rank. However what page will actually rank for any given search is really up to the search engine algorithm, they consider a while array of factors, to do with on-page and off-page optimization. relevancy and authority. We've got a very comprehensive guide to DA which I strongly recommend. I hope this helps to clarify! Jo
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