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Hi Anthony, A full discussion of the pro's and con's of Google Analytics Premium requires more depth than I can share in this response, but I'm happy to answer your questions and answer additional questions or talk offline. Our company is a Google Analytics Premium Authorized Reseller and we have many clients using the platform. I answer your questions from that perspective. "all it seems you gain access to is more support from google" - There are many more benefits to GA Premium than just the additional support, but you also shouldn't discount the additional support. It's quite extensive. You're basically getting access to a world class analytics team along with your product purchase. No other product I know of includes that level of support. This support is provided by the reseller if purchased through a reseller. "I'm talking about the (Not Set) data" - I assume you're talking about (not provided). If you're seeing an increase in (not set) data that is quite fixable. However, Premium customers are treated no differently when it comes to (not provided). You'll see the same data no matter what tool you use. Just be thankful you're (not provided) data is growing. That's a good thing. "Any thought opinions or even more questions" - That's too open ended for this response, but I'm happy to answer questions in detail offline or additional general questions in this thread. As far as the value of Premium, one question you could ask yourself is "How much more value could we generate if we had accurate data, access to all of our data, additional features to analyze that data, and resources to help us make sense of the data?" If the answer is a large enough value then you should seriously consider Premium. Hopefully that helps and I'm happy to continue the discussion. Charles Davis (answering for David) VP, Solutions Director Blast Analytics & Marketing

I agree with EGOL. I think that a new design should improve User experience on the site and all related metrics. In this case we're speaking about the same list EGOL says, from bounce rate to conversion rate and from time on site to internal navigation. This should be tested using an A/B platform or whatever ensures you're not changing from one day to another without knowing the effect of the new design. This requires good tools and time (optimizely may be one). A new design may also improve SEO rankings and in my opinion this means, all changes made in development of the site: SPEED: improving CSS and javascripts, using of sprites and the things which may help you speeding up your site (google loves that!) URL REDESIGN: if URLs are completely messed up it could be good to review them and write more user friendly URLs. BEWARE! this may cause your rankings to dance a bit, due to 301s and changes effects. 301s can be set up in a wrong way and even if set up correctly may lose some value of the old page, so if you really NEED to update your URLs structure be sure of the benefits of that. If you're not sure DON'T CHANGE THEM. EXPERIENCE: It's a really great opportunity to make the most of mobile increasing traffic and build a responsive UI, compelling with experiences throughout all the devices. All of the above can be an additional value but consider design as an effect mainly focused on improving user experience.on the site rather than googlebot. Try to improve user experience metrics and to not HURT SEO this by maintaining the code as it is, improving it but not changing it, without changes on site contet, without changingn meta data and URL (if you don't have a clear plan on how to take advantage of that change), hope this helps!

Easy answer. Keep the original page and create two new pages properly addressing each target which will be more effective, write unique content for each, don't 301 and don't canonical to one url (canonical each to it's own page)

Alright, thank you for the replies! I'll tell my clients to sit tight for now until things calm down.