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SEO encompasses many things and it keeps changing. It's easier to understand all of the articles on this site when you can visualize the process step-by-step. That's why I recommended Dover's book. He covers the information from a consultant perspective. Watch all of the Whiteboard Fridays. You shouldn't need much background information to understand them. And most of them are only ten minutes a piece. http://www.seomoz.org/blog/category/33 Pay particular attention to Rand's Whiteboard Friday discussing the new Panda Update and what it means for SEO: http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday