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you do not want to go crazy with words in the URL. Only use them when appropriate. For instance I would honestly not start every URL with /lawsuit–example As has already been said the content should do that. For instance if you have a page regarding a lawsuit you should put at least 2000 words on the page with maybe some video not YouTube see wistia.com/learning/advanced-seo-with-distilled if you're going to use video. I do think using a link structure that is clean and to the point. Will help you the most. So example.com/keyword–keyword/ but do not feel like you have to stuff the link with keywords. After which focus on getting high quality relevant links pointed to that page as well as building high-quality relevant content.

Tough questions there Prince, First of all, know that we all struggle with the same questions--how do we get back links to our content, how many do we need, where should they come from, and to what pages should they go. Being able to answer those questions well is really what separates companies at the top of the search results from those beneath them. If you think of each link as a relationship with the person who created it, then you understand that each link is unique, as is each person who creates one for you, each page they are pointed to, each page they are coming from. It is hard work creating and maintaining those relationships. First you  have to show those people who may build a link to you who you are, why they should like you, why  they should trust you, and then you need to give them something exceptional to link to; something that is inspirational; something unique; something fun and credible; ultimately, something that is beneficial for them to share with others. It doesn't have to be difficult to create content like that, especially in the lawyer space, as there tends to be a lot of conformity among them.  it just takes thinking differently than every one else, seeing your services a little differently than all the other attorneys do, and recognizing that your audience has unique aspects about them to which you can tailor content.   I'm not saying anything new here.  Take a moment to review these and see if they don't help: A Manifesto of Content Marketing - Moz The Guide to Developing a Content Strategy for "Boring" Industries - Moz Here are a few ways attorneys have set themselves apart and created something sharable: http://www.pinterest.com/webshark360/funny-attorney-marketing/ http://abovethelaw.com/2013/06/how-to-write-a-great-response-to-a-cease-and-desist-letter/ http://blogs.findlaw.com/strategist/2010/12/bed-bug-lawyer-attorney-finds-unique-practice-niche.html http://nylawthoughts.com/2011/03/28/bob-dylan-and-the-law/

Your descriptions is a 150 character commercial/call to action for the information on that page. Since some or all of it will likely show up in the search results snippet, it's job is to incite a click through. It should contain some form of the keyword or wording that is very, very similar to it but since the words used in the meta description don't assist with algorithmic ranking, it's not imperative. It's a good practice that your header contain the following meta data:  Title, description meta tag, rel=canonical directive, robots meta tag (kind of optional . Also, you have two robots meta tags--you need to remove one--I'd remove the first one.

Hi Prince The local-based URL you have suggested is good, but the issue is not so much with the URL but how you can effectively target these searches without local offices - at least it would seem by the fact that you don't show any addresses of offices on your site that there are not any. Is that correct? There is an excellent set of tips from Miriam Ellis on optimising for local searches on this post: https://moz.com/community/q/what-is-the-best-way-to-optimise-the-website-of-a-service-area-business-websites-for-local-search The essential thing if you want to optimise for local searches is to show local citations of an office in that area. As Miriam says: The most important thing for SABs (Service Area Businesses) to understand is that Google is heavily biased toward physical location. SABs must have at least one physical location in order to seek inclusion in Google's local index. This can be a home address - that's just fine! But it cannot be a virtual address, P.O. box, etc. And it should not be shared by any other business. Is this site for a company who operate totally online or from just one phone number which could for anyone knows be offshore? If it is, you are not going to be successful with this strategy if you have no local offices that someone can walk into and buy the service. If it is an online only service being operated then your whole site should reflect that and you should market the site along those lines - with quality unique content being on the site answering the questions people may be searching for - based on the service you are offering. The Title tag you suggest is OK for a home page yes although it's a little diluted and the "As low as 1%" would be of more value in the Description meta tag. No one will be searching for that key phrase. I don't think these days there is much difference with using pipe, hyphen or comma. Sorry again to sound like I am being harsh on what you are trying to do. I think you are genuine guy trying to do their best, but with all the hard work you are putting in to this site you are better to direct it at making the site work well for you and your client. Peter

Federico, Great to see you my friend. I believe you are 100% correct there needs to be a lot of things inside the wrappers of the header. As far as fixing the issues with the site throughout the 3 questions you've asked I am yet to going to weigh in on the 3rd one however if you're building a website unless you're going to hire a developer. I strongly suggest you subscribe to a tool called team treehouse I use it, and I could not be happier. http://teamtreehouse.com/ below is a validator called unicorn that takes a look at your code http://validator.w3.org/unicorn/check?ucn_uri=www.topnotchlawsuitloans.com&doctype=Inline&charset=(detect automatically)&ucn_task=conformance# if I can make some suggestions I strongly recommend getting an HTML editor the crème de la crème is Adobe's Dreamweaver however that might be a little heavy for some people. There are some excellent HTML editors if you Google them or if you like simply check out http://codepen.io/pro/ or some text editors that are designed for HTML Text Editors Text editors are often a matter of personal preference. Try installing some other text-editors and see which one you like best. Here's a list to get you started. TextMate - Mac only with free trial available. This text-editor is similar to Sublime Text. Notepad++ Windows only and free to use. It's similar to Notepad (which is included with Windows) but has some more advanced features. Codekit - Mac only with free trial available. Includes support for more advanced frameworks and templating languages like Less, Sass, Stylus, Coffeescript, and more. Vim - This text-editor is very powerful but also difficult to learn. It's intended for advanced programmers. I went and ran your site through Internet marketing ninjas crawl test and found some issues http://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/tmp/a8f87d2ba4effc9b8b291746c9f1d944.html here is an example of what a header when constructed correctly looks like <title>Smells Like Bakin' Cupcake Company</title> <link< span="">rel="shortcut icon"type="image/vnd.microsoft.icon"href="favicon.ico"><link< span="">rel="apple-touch-icon"type="image/png"href="icon.57.png"><link< span="">rel="apple-touch-icon"type="image/png"sizes="72x72"href="icon.72.png"><link< span="">rel="apple-touch-icon"type="image/png"sizes="114x114"href="icon.114.png"><link< span="">rel="icon"type="image/png"href="icon.114.png"></link<></link<></link<></link<></link<> [image: logo.gif] About Cupcakes & Prices Locations Contact Us Opposites really do attract, especially in our kitchen! We combine unexpected flavors that melt together to create ironically delicious desserts. Browse Our Cupcakes [image: you-bake-me-blush.gif] Cupcake of the Week This week’s featured cupcake is the Avocado Chocolate cupcake. It’s strange combo of flavors will kick your taste buds into fiesta mode! [image: featured-cupcake.jpg] Fresh Out the Oven Our newest cupcakes are Bacon Me Crazy and Jalapeño So Spicy. [image: new-cupcake-bacon.jpg] [image: new-cupcake-jalapeno.jpg] Inside the Kitchen Smells Like Bakin’ started out in the garage of the husband wife duo Allison & Joseph. Allison is the baker, and Joseph found a way for them to make a business out of her tasty treats. Flash forward to today and they have a successful store front, catering business and cupcake truck. Read More Get Bakin’ with Us Call us: 1-800-CUP-CAKE Email us: bakeon@smellslikebakin.com We announce all of our new flavors first through Facebook & Twitter, and even take requests! [image: facebook.gif] [image: twitter.gif] 2012 Smells Like Bakin' Cupcake Company. All Rights Reserved.

Thanks i ask that all in separate questions

You are welcome my friend. A good website navigation can really help in this regard. The more easier for the Google bot to crawl your site, the better for Google to show site links in SERPs. Wish you good luck. Best, Devanur Rafi

Thanks to all of you for solve my query, and questions.