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Thank you for the info, Nick. The link is the logo in the header, so mousing over it brings up "Home." Most sites don't bother with the ALT tag, but since it is being used, we might as well make it a bit more informative with the company name. The company name isn't well branded, so little things like this can only help.

Thanks, Martijn, The lawyer that is helping me put together the new privacy policy says I need to use this copy: "We also use third party cookies (such as DoubleClick) to run Google Analytics Demographics and Interest Reporting. These cookies gather website visitor data (such as age, gender, and interests) to optimize website content and marketing and do not collect any personally identifiable information." I can't find where Google actually explains how the demographics and interests info is determined. The instructions, such as they are, are in the digital advertising section, so it may be possible third-party cookies are involved (?). Ah well, better to err on the side of caution - we can say that they are in use, and not get into trouble if they aren't...but if we do use them and don't say so, then we can get into trouble. --Janet

OK, I appreciate the explanation. It's probably something I could figure out from reading the instructions, but it would have taken a long time to ferret it out. BTW, I subscribed simultaneously to another service, and was up and running within an hour on that one...I love Moz for many things...will see how the reports eventually help my clients. Thanks, again, Janet