Questions
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How to use canonical tags/hreflang for a company in multiple English-speaking countries?
Hi Joseph, I found Moz's Hreflang attribute guide to be very helpful when I first set up international targeting and multi-language tagging. I would recommend checking that out. You are close but you need to also include a self-referencing hreflang tag on each page so it should look like this: I will note that hreflang tags do not consolidate link authority, they are meant to ensures that the correct pages will be shown to the correct users based on their language and/or location. You can see Twitter screenshots here where this same topic was discussed. Hope this helps!
Local Website Optimization | | Joe_Stoffel0 -
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
If the content is similar enough in terms of the intent of the keywords you are targeting, I would agree with Andrew in saying consolidate them into one page. A few things to keep in mind: 1. If you end up consolidating them into one page, be sure you are passing any link equity from the page you remove to the new updated page. 2. If the pages are both for different things and just have the same keyword in the H1, think about retargeting each page to be associated with the keyword that best matches the content. 3. If the content is similar enough for consolidating, longer content does tend to be favored in the SERPs (depending on the topic) so this may be another benefit of combining the two as well.
Keyword Research | | lydiagilbertson1