Welcome to the Q&A Forum

At least a very detailed technical audit of where you site is causing issues and what you can improve. Also a very decent keyword research to figure out what you're already ranking on and could easily improve. Then a plan + execution on how the agency is going to drive certain groups of keywords/intents to the top of the rankings with creating great content and how they're aiming to do research around what makes sense.

Hi Jon, The information showing up in the rich snippet has been taken from the very well-structured table that appears on the right-hand side of many Wikipedia pages. This data is very easy for Googlebot to read (because it's in a table), and regarded as trustworthy (because it's on Wikipedia). Depending on how Google interprets your intent, it may or may not borrow from this well-structured data in the rich snippet. For example, on the Wikipedia page for Optical Express, there is again a table that lists key data about the company: the year it was founded, who the founder was, and which products it sells, among other things. When I search for "optical express contact lenses", the Wikipedia entry doesn't have a rich snippet, even though contact lenses are listed in the product field in the table. If I search for a less commercially-minded term, like "optical express founder", I do get a rich snippet with information about the company and founder (see the two images I've attached here). So the point really is that there are no guarantees, and no direct control over the rich snippet, but you and your clients should definitely expect to see a lot more of this kind of thing in future, whenever Google is confident that a rich snippet provides a good answer. As for what you can do: your client won't have Wikipedia's authority, but you can use structured data, such as JSON-LD or Microformats, to make the meaning of your words more transparent to Google. This will increase the chance, at least, of meaningful rich snippets with information about your client's company or products. Tymen has linked to a couple of useful resources, which you should use to ensure that you're implementing the structured data correctly. 46K6eW5 FcNv710

It dosen't have any backlinks but I'm stumped as to why it isn't ranking higher than what it is, I'm not expecting 1st position but outside of the top 50 is something else. No backlinks and a recent domain registration date are big answers to your question.  This isn't an especially difficult SERP, but a person can't walk right in and expect to displace sites that were on the web and working to gain visibility ten, even twenty years before your first upload.  That's the situation when you arrive late to the battle. Just as a comparison.  If I upload an article on a twenty-year old domain with a DA of about 78 and a keyword of similar difficulty, that article might not rank in the top 100 for months, and might not rise to the first page for a year or more.  The people on the first page for your keyword are making money and will fight to hold it.

Not surprising JonOS. If you've done a good enough job with the on-page, that's usually what's remaining.

Honestly I'd be surprised if you were penalised for this. At worst, you may be a little hindered algorithmically but even then, if you've got sufficient, quality content on your site, a solid structure, good page titles etc then this should just be a minor detail at the end of the day. Talking purely about rankings, SEO is really just about sending overall signals and patterns these days; just make sure this isn't one of many risky signals. Of course, if you can fix it (maybe with the help of a dev) then it would be wise. If it were my site, my biggest concern would be the impressive this gives to the user. Does it feel like they're having keywords blatantly shoved in their face? If so, the issue becomes a little more important. Search engines don't buy your products, users do!

Thought I'd provide a bit of an update on this one for you all, I add the gtin number to two different products one gtin was added as a product attribute (text and number) and the other was added with schema markup (Gtin14 - https://schema.org/gtin14). I've seen no ranking boost to either product on the keywords I'm tracking for them however, I have seen a small increase in traffic to the product which uses schema markup. From what I can tell from my analytics it would appear that some users actually search google using the gtin number! It seems as if gtin14 isnt widely used at present and as such I'm ranking in top spot. So i'm thinking of adding the gtin to all our products as a bit of a quick win to rank top for a small percentage of searches. i suppose it all depends on what products your selling and your user demographic as to wether your potential customers would ever search using the gtin? My personal view after some more reading (gs1 smart search, formally gtin on the web - http://www.gs1.org/gs1-smartsearch) is that gtin is going to become more prominent in the not too distant future, but hey I'm no expert. I'd love to know if anyone else has tested this out or if they try it and get the same results as I have?

Let us know how it goes, Jon.

What could you do if the Duplicate description was the actual wording " Product Description " ? Using BigCommerce they have it set up this way and It's rather baffling it is so.

Thanks Matt