Questions
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What do you do for U-NAP distribution for two business within the same building?
Hi John! Ahh! I always think of this as NAP+W (name, address, phone + website) so I wanted to be sure U-NAP wasn't some type of product or service I'd never heard of before. U-NAP ... I like it. Okay, so you should be able to get good guidance on this from Google's guidelines, which state: Containment information indicating that your business is located inside another business (whether or not the businesses are part of the same organization). Not acceptable: "Chase ATM (in Duane Reade)", "Apple Store at Stanford Shopping Center", "Benefit Brow Bar - Bloomingdales", "Sam’s Club Tire & Battery (part of Sam’s Club)", "Geek Squad (inside Best Buy)" Acceptable: "Chase ATM", "Apple Store", "Benefit Brow Bar", "Sam’s Club Tire & Battery", "Geek Squad" So, it's perfectly fine to have both the hotel and restaurant listed. Just be sure you are following the naming convention and that you have a unique phone number for the restaurant and either a unique page on the hotel site for it, or a unique website for it. Does this help?
Vertical SEO: Video, Image, Local | | MiriamEllis0 -
Are Hotel Vanity Websites considered a Doorway Page to brand.com?
Hi John Nobody but Google can tell you for sure - but if I compare both pages & check the guidelines here: http://googlewebmastercentral.blogspot.be/2015/03/an-update-on-doorway-pages.html the site doesn't look like a typical doorway page: 1.Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience? => the user experience on the vanity url is better than the standard page on the Hilton side. The only moment when you lead your visitors to the main site is when they want to book 2.Are the pages intended to rank on generic terms yet the content presented on the page is very specific? You're site seems optimised for people searching for this specific hotel - not hotels in general or any other generic terms 3. Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? You don't exactly duplicate - you enrich the content in order to offer your visitors (and not the search engines) a better experience. 4. Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality? This point is definitely not the case 5. Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines? Yes it is an island - but in that case you could see any hotel site as doorway page for a site like Booking.com when they use the Booking search engine. To be honest, I would not be too worried. The goal of this update to eliminate pages will low added value, that only exist to rank & to funnel visitors to the main site. The example you gave has a high added value, and you're not funnelling to the main site (apart for booking purposes). Hope this helps, Dirk
On-Page / Site Optimization | | DirkC0