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Rand talks about URL shorteners and their effect on link juice etc here: http://www.seomoz.org/q/is-there-anyway-for-redirected-links-to-still-provide-seo-value - Very good info (as you would expect from the bearded one...)

Thanks Wissam. I was thinking this was the way to go, and I appreciate your input. I do use the Yoast SEO plugin for Wordpress on another site, but the blog in question is through BlogEngine. I will do what you have suggested. Cheers!