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I agree with Ryan - there is something fundamentally wrong with the way your page is build. I checked the speed of a productpage with Webpagetest.org - http://www.webpagetest.org/result/150311_PM_15Z8/1/details/ - if you look at the number of items loaded, it doesn't correspond with what is shown on screen. I am not an expert in Javascript, but your HTML page is filled with it, and it seems to be loading much more files than you actually need. There are 412 image requests (!) for a total of 2105075 bytes, 21 HTML requests for 1593795 bytes, 18 javascript requests (326065 bytes) Your developer did something really wrong here, and you need to correct this asap. In my experience, it's not normal that you loose 90% of organic traffic. I did several migrations over the last couple of months, of very big sites with no loss of search traffic. Apart from this urgent problem, I would also block your shoppingcart and review links for indexing - they generate an enormous amount of 302 redirects Example urls: https://www.jmac.com/reviewhelpful.asp?ProductCode=HONEYWELL-ADEMCO-747F&ID=39994&yes=yes - http://www.jmac.com/ShoppingCart.asp?ProductCode=SILENT-KNIGHT-PS-DA - put a nofollow on these links or block them in robots.txt Hope this helps, Dirk