Questions
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4 websites on same IP crosslinking in footer
Hi Jeremy, Most of the time folks use inbred footer links for nefarious purposes, so Google generally tends to look down on these types of links and devalue them. In your case however, it seems you actually have a use for them as they bring you a good amount of relevant traffic to your various sites. But you have to be careful. Footer links generally carry very little value and cause more potential harm than good. And as you noted, sitewide anchor text (especially in the footer!) can get you in trouble in a Penguin kind of way. The good news is 3 sites isn't a lot, and it's possible you haven't tripped any penalty filters. I do like your idea about changing up the anchor text. Do you rank for those terms? If so, have you seen a drop or rise in the past year? It may be beneficial to experiment with images and less commercial anchor text. Seems like your on the right track. Let us know how it goes!
Technical SEO Issues | | Cyrus-Shepard0